What is a reseller partner?

A Reseller Partner is an individual or organization that purchases your products with the specific intent of reselling them to their own end-customers. FastSpring provides specialized account management and features to streamline B2B transactions with these partners.

You can request FastSpring Support to activate the Reseller Partner feature for your account. Once active, you gain access to powerful tools to manage your reseller relationships, including pricing and credit limits.

Benefits for the seller

As the seller, you gain control and flexibility when managing your reseller relationships:

• Relationship Management: Manage reseller partner relationships and the sign-up process.
• Custom Pricing: Adjust product pricing, including discounts or special bulk rates, for individual resellers.
• Streamlined Fulfillment: Impose a credit limit, which enables immediate product delivery to the reseller before their payment. This eliminates the approval process required for purchase orders and the waiting period for the reseller.
• Reporting: Provide tracking and reporting to individual resellers.

Reseller partner experience

Your approved reseller partner benefits from a self-managed, accelerated purchasing flow:

• Access to Licenses: Independently manage orders, assigned licenses, and unassigned licenses.
• Accelerated Ordering: Minimize data entry when placing orders, as most of their company and billing information is on file.
• Instant Delivery: Access products immediately if a credit limit is in place, eliminating waiting time.
• Team Access: Grant additional users access to the partner account.