Checkout analytics and branding

The checkout analytics and branding settings let you manage analytics integrations and control how your brand appears in PayPal’s payment flow.

In the FastSpring app, go to Checkouts > Embedded Checkouts, select Settings on the checkout you want to edit, then click the Analytics Integration or PayPal tab to view configuration options.

The sections below describe how to connect analytics tools and customize PayPal branding for your checkout.

Analytics integration

Google Analytics and Tag Manager

PayPal

Logo and return link settings

Analytics integration

Analytics settings control how FastSpring applies Google Analytics and Google Tag Manager tracking to this specific checkout. You can choose to inherit your store’s default integration behavior or override it for this checkout only.

Google Analytics

Setting	Description	Available options
Google Analytics Integration Behavior	Determines whether this checkout uses the default Analytics property ID or a custom one.	Use default Google Analytics Property ID from integration settings: Applies your store’s default Analytics configuration. Use custom Google Analytics Property ID for this Checkout: Allows you to enter a custom property ID specific to this checkout. Do not enable Google Analytics for this Checkout: Disables Analytics tracking for this checkout.
Custom Google Analytics Property ID for this Checkout	Enter your custom property ID when you select Use custom Google Analytics Property ID for this Checkout above. This value overrides the default property ID configured in your account-level integration settings.	Text field (Google Analytics property ID)

Setting

Description

Available options

Google Analytics Integration Behavior

Determines whether this checkout uses the default Analytics property ID or a custom one.

Use default Google Analytics Property ID from integration settings: Applies your store’s default Analytics configuration.
Use custom Google Analytics Property ID for this Checkout: Allows you to enter a custom property ID specific to this checkout.
Do not enable Google Analytics for this Checkout: Disables Analytics tracking for this checkout.

Custom Google Analytics Property ID for this Checkout

Enter your custom property ID when you select Use custom Google Analytics Property ID for this Checkout above.

This value overrides the default property ID configured in your account-level integration settings.

Text field (Google Analytics property ID)

Google Tag Manager

Setting	Description	Available options
Google Tag Manager Integration Behavior	Determines whether this checkout uses the default container ID or a custom container ID.	Use default Google Tag Manager container ID from integration settings: Applies your store’s default GTM configuration. Use custom Google Tag Manager container ID for this Checkout: Allows you to enter a custom container ID specific to this checkout. Do not run Google Tag Manager for this Checkout: Disables GTM tracking for this checkout.
Google Tag Manager Custom Container ID for this Checkout	Enter your custom GTM container ID when you select Use custom Google Tag Manager container ID for this Checkout above. This value overrides the default container ID configured in your store-level integration settings.	Text field (GTM container ID)

Setting

Description

Available options

Google Tag Manager Integration Behavior

Determines whether this checkout uses the default container ID or a custom container ID.

Use default Google Tag Manager container ID from integration settings: Applies your store’s default GTM configuration.
Use custom Google Tag Manager container ID for this Checkout: Allows you to enter a custom container ID specific to this checkout.
Do not run Google Tag Manager for this Checkout: Disables GTM tracking for this checkout.

Google Tag Manager Custom Container ID for this Checkout

Enter your custom GTM container ID when you select Use custom Google Tag Manager container ID for this Checkout above.

This value overrides the default container ID configured in your store-level integration settings.

Text field (GTM container ID)

Tip: If you’re using store-level integrations for both Google Analytics and Tag Manager, you usually don’t need to override these settings. Override them only when you need unique tracking behavior for a specific checkout or store instance.

PayPal

The PayPal settings control how your brand appears in the PayPal login window during checkout.
You can add your logo and define the title that appears in the “Cancel and return” link.

Setting	Description	Available options
Checkout brand logo	Uploads a custom logo to display at the top of the PayPal login window during checkout.	Image upload
Checkout brand title	Defines the text shown in the “Cancel and return” link in PayPal’s checkout flow.	Text field (store or brand name)

Tip: Use your company logo and a clear return link name to help buyers recognize your brand and trust the PayPal payment flow.