Checkout dashboard

The Checkout dashboard visualizes your customer's journey from their first interaction to a completed purchase. Use this data to identify drop-off points, troubleshoot payment failures, and improve your overall checkout performance.

Note: To filter this dashboard by Segment, you must pass the FS_Segmentation tag during the checkout session creation.

Data definitions and logic

Understanding the specific definitions of Session, Order, and Completed Order is critical for analyzing this dashboard.

Metric	Definition	Logic / Calculation
Session	A buyer's interaction with the checkout process. For single-choice purchases, a session is created when the checkout opens. For multiple-choice purchases, a session starts when the buyer adds the first product to the cart. Any additional products are included in the same session.	Count of unique checkout sessions initiated.
Order	Recorded when a buyer enters their details and attempts to pay.	Count of times the Pay button was clicked.
Completed Order	An order that has been successfully processed with a completed payment.	Count of successful payments.
Orders / Sessions	The percentage of sessions that result in a payment attempt.	`(Orders ÷ Sessions) × 100`
Completed Orders / Orders	The percentage of payment attempts that are successfully paid.	`(Completed Orders ÷ Orders) × 100`

Checkout analytics

These widgets allow you to track volume and conversion trends over time.

Checkout Conversions

A trendline chart showing the volume of Sessions, Orders, and Completed Orders over time.

Usage: Use this to correlate drops in conversion with specific events (e.g., a new marketing campaign or a change to your storefront design).
Tooltips: Hover over any data point to view the specific Date, the Count (e.g., 5 Sessions), and the calculated Rate (e.g., Orders / Sessions: 0.00%).

Checkout Funnel

A funnel visualization showing the drop-off at each stage of the purchasing process.

Usage: Identify where you lose the most customers. A drop at the top (Sessions to Orders) suggests pricing or UI friction; a drop at the bottom (Orders to Completed) suggests payment processing issues.
Tooltips: Hover over Orders or Completed Orders to view the count and the conversion percentage. (Note: The Sessions section does not display a tooltip).

Top 10 Bank Decline Reasons

A horizontal bar chart displaying the most common reasons the buyer's bank declined a payment.

Usage: High declines in specific categories (like Invalid CVV) may indicate a UI issue, while Exceeded Limit may suggest pricing friction.
Tooltips: Hover over a bar to view the specific count and the percentage of total declines (e.g., 4 (18.2%) ).

Reference: Decline reasons

The Top 10 Bank Decline Reasons chart may display various error codes. Use the table below to understand what they mean.

Reason	Description
Closed	The bank account is closed.
Closed Deceased	The account holder is reported as deceased.
Denied Parties	The transaction does not meet anti-money laundering (AML) requirements.
Exceeded Limit	The transaction exceeds the allowed limit for the merchant or terminal.
Expired Account	The card used is expired.
Expired Txn	The transaction expired before processing.
General Error	The bank cannot process the transaction due to an account issue or error.
Insufficient Funds	The account has insufficient funds to complete the transaction.
Invalid Account Number	The account or routing number is invalid.
Invalid CVV	The CVV code is incorrect.
Issuer Decline	The bank declined the transaction without providing details.
Issuer Decline Hard	The issuer does not allow this type of transaction.
Issuer Error	The bank or card issuer was unavailable.
Lost Stolen Card	The card has been reported as lost or stolen.
Not Active Yet	The card is not yet active.
Not Permitted	The transaction is not permitted for this issuer or cardholder.
Not Permitted Soft	The transaction is unsupported or blocked by the issuer.
Request Cancel Subscription	The cardholder requested to cancel a recurring or installment payment.
Restricted Card	The card is restricted by the issuer.
Risk General	The transaction was blocked due to a risk evaluation.
Soft Decline	The charge was temporarily declined. Retry attempts may or may not succeed.
Suspected Fraud	The transaction was flagged for possible fraud.
Suspected Fraud Hard	The transaction was blocked due to a security violation.
Technical Error	The transaction could not be completed due to a technical issue.
Three D Secure Failed	The buyer failed 3D Secure authentication.
Three D Secure Not Enabled	3D Secure is not enabled for the card.
Three D Secure Required	3D Secure authentication is required for this transaction.
Unknown	The reason for the decline was not specified.