Cancel Survey
# Overview
## What is the Cancel Survey feature?
The **Cancel Survey** feature allows sellers to configure a customized cancellation survey that appears when a buyer initiates a subscription cancellation. This feature helps businesses gather valuable insights into buyer churn, enabling them to improve retention strategies and refine their offerings.
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## How it works
1. **Survey Trigger** When a buyer clicks to cancel their subscription, a survey appears before finalizing the cancellation.
2. **Customizable Questions** Sellers can choose which reasons appear in the survey from a predefined list.
3. **Feedback Collection** Buyers select a cancellation reason or provide additional comments.
4. **Data Insights** Sellers can analyze responses to understand trends and take action.
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# Cancellation survey reasons
The cancellation survey provides a predefined list of reasons sellers can enable or disable based on business needs. When a buyer cancels a subscription, the selected reasons appear, allowing sellers to gather structured feedback. Below is the complete list of reasons for cancellation:
* **Cost:** The price no longer fits my budget.
* **Need:** The service doesn't meet my needs.
* **Usability:** I experienced technical issues or found it hard to navigate.
* **Support:** My experience with customer support was unsatisfactory.
* **Integration:** It doesn't work well with my existing tools or systems.
* **Alternative:** I switched to a different product or needed missing features.
* **Other**
> 📘 Default "Other" Reason
>
> The **Other** reason appears grayed out during [configuration](https://developer.fastspring.com/docs/cancel-survey#configure-cancellation-survey-reasons) because it is a default survey option that cannot be enabled or disabled. It is always included in the cancellation survey, allowing customers to provide additional feedback.
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# Configure cancellation survey reasons
Sellers can customize the cancellation survey reasons to match their business needs. By selecting from a predefined list, they control which options appear when buyers cancel their subscriptions.
To configure your cancellation survey:
1. In the FastSpring app, navigate to **Settings** > **Store Settings** > **Catalog**.
2. Locate the **Cancellation & Retention** > **Select Cancellation Reasons** panel.
3. To enable or disable a reason in the cancellation survey, check or uncheck the box next to it. Only the selected reasons will appear in the cancellation survey.
<Image align="center" src="https://files.readme.io/1fb782e84647c56a9c6ba2ab279b61dbaac571cb4b18b9f27a17da34db3a0e16-seller_cancel-survey_config.png" />
4. Click **Save** to confirm your selections, and the cancellation survey will update accordingly.
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# How do sellers and buyers experience the cancellation survey?
This section outlines how sellers and buyers interact with the cancellation survey during the cancellation process, highlighting key steps and touchpoints for each user group.
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## Seller and support team experience
This section describes the workflow for sellers and support teams when using the cancellation survey. It details how to initiate a cancellation, record survey feedback, and update subscription statuses.
1. In the FastSpring app, navigate to **Sales > Subscriptions**. Select the customer subscription you want to cancel to open the subscription details **Overview** page.
2. Click the **Cancel** button in the top-right corner of the **Overview** page; the **Cancel Subscription** modal appears.
<Image align="center" src="https://files.readme.io/1e0cf72912a78d8d639c705575e5ab767713a3b457318751d813a9b7c6f3f3cf-seller_cancel-survey.png" />
3. In the **Cancel Subscription** modal, document the cancellation by:
* Selecting a cancellation reason from the predefined list.
* Adding any additional comments (optional).
* Specifying whether the cancellation takes effect immediately or at the end of the current billing cycle.
4. Click **Cancel Subscription** to finalize your selections. The subscription status updates to **Canceled**, and the details page refreshes with all relevant data for record-keeping.
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## Buyer experience
This section describes the workflow for buyers when using the cancellation survey. It outlines how to cancel a subscription, provide feedback, and confirm the cancellation.
1. In your account management portal, locate the subscription you wish to cancel and click the **Manage** drop-down menu > **Cancel Subscription**.
2. If your subscription can be paused, a prompt appears offering two options:
* **Pause subscription:** Temporarily pause your subscription.
* **Cancel anyway:** Proceed with cancellation.
> **Note:** The cancellation feedback screen appears directly if the pause option is unavailable.
3. In the cancellation feedback screen, document your cancellation decision by:
* Selecting a cancellation reason from the provided list.
* Adding any additional feedback or comments in the text area (optional).
<Image align="center" src="https://files.readme.io/53b1be999c3ebf7130c9b688cf7e7b0460eccb5781a1200785f84f853dbda9b3-AMP_cancel-survey.png" />
4. Click **Submit and cancel subscription** to submit your feedback; a brief loading animation indicates your cancellation is being processed.
5. Once complete, the subscription details page updates to display the status as **Canceled**, which you can verify anytime in your account management portal.
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## Retrieve cancel survey responses
After buyers submit their feedback, sellers can retrieve all responses using the [Query cancel survey responses](https://developer.fastspring.com/reference/query-cancel-survey-responses) endpoint. This is useful for integrating survey results into your own reporting or analytics pipeline.
**Endpoint:** `GET https://api.fastspring.com/cancelSurvey/responses`
See the complete reference at [Query cancel survey responses](https://developer.fastspring.com/reference/query-cancel-survey-responses).
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Updated 11 days ago