Use product offers to customize cross-sells and up-sells for your customers at checkout. 

• Cross-Sell: Offer related or complementary products to customers at checkout.
• Up-Sell: Encourage customers to replace the item in their cart with a higher value one.

Cross-Sells

When you apply a cross-sell product to an existing product, FastSpring will display the cross-sell offer to customers on your web storefront. You can customize product variations to house unique discounts when a customer adds the product as a cross-sell, or limit the product availability. 

Create a Cross-Sell Offer

1. Navigate to the details page of the product you would like to add a cross-sell offer to.
2. In the Related Offers section, click Add New > Add Product Offer.
   • If you are editing a bundle, click the Add Product Offer button at the bottom of the page.
3. In the Add Product offer dialog, select Cross-Sell.
4. Below Display, enter a customer-facing message. Click the language drop-down to enter it in additional languages.
5. In the Placement field, customize the sequence in which product offers appear on the storefront. This only applies if you configure 2 or more options for the product.
6. In the Products field, type the title of the product you would like to offer as a cross-sell. Repeat for each cross-sell product.
   • To offer a discount for the cross-sell item, configure a product variation for this field, and set it to private.
7. Select the Pre-selected checkbox next to the product to automatically add the cross-sell to the customer’s cart. Customers can remove this.
8. Save your changes.

After you configure the cross-sell, it will appear on web storefronts each time a customer selects the associated product. 

Recommendations for Cross-Sells

When you create a Cross-Sell, we recommend the following:

• The driving product and the cross-sell products must be regular products in your Store before you can create a Cross-Sell with them
• In Popup Storefronts, the optional cart can display up to 10 cross-sell offers via the Popup Storefront Cart. If you create multiple groups of Cross-Sells in the popup cart, only the display text from the first cross-sell group shows.
• A cross-sell product should relate to the product that the consumer adds to their order.
• Cross-sell products are usually more successful when they are less than 50% of the driving product’s price, and if they are offered with inexpensive products.
• Avoid Cross-Sells that increase the Order Total by 25% or more
• Avoid Products that are unfamiliar to the consumer
• Avoid a large amount of Cross-Sells for one driving product

Upsells

When you configure an upsell, customers can replace the original product with a higher value product at checkout. The upsell product typically has more features associated with it.

Create an Upsell Offer

1. Navigate to the details page of the product you would like to add a cross-sell offer to.
2. In the Related Offers section, click Add New > Add Product Offer.
   • If you are editing a bundle, click the Add Product Offer button at the bottom of the page.
3. In the Add Product offer dialog, select Upsell.
4. Below Display, enter a customer-facing message. Click the language drop-down to enter it in additional languages.
5. In the Placement field, customize the sequence in which product offers appear on the storefront. This only applies if you configure 2 or more options for the product.
6. In the Products field, type the title of the product you would like to offer as an upsell.
7. Save your changes.

After you configure the upsell, it will appear on web storefronts each time a customer selects the associated product. 

Recommendations for Upsells

When you create your Upsell, keep these in mind:

• The Upsell product should have the same features and branding as the original product, and it should serve as an upgrade.
• Make sure that the advantages of the Upsell are clear to the consumer.
• Avoid offering upsell products that increase the order total by more than 25%.
• Avoid offering a large number of Upsells for a single product.

Edit the Placement of Your Product Offer

Product offers only appear on web storefronts. To control the placement of each cross-sell or upsell, follow the steps below:

1. Navigate to the Storefronts > Web Storefronts.
2. On the applicable storefront, click Settings.
3. On the left menu, select Promotions. In the Product Page section, select the position of the product offers.